If you don’t know if a restaurant really serves as good food as the outside looks, you want to know how good the new iPhone really is or whether that one book is really worth it: reviews are your best friend. Here consumers can exchange opinions and experiences with each other so that you do not get unnecessarily disappointed afterward. Nowadays, reviews from almost every industry can be found, whether it reviews from your new blender, car, perfume or games – or casino reviews. Nevertheless, not all reviews can be trusted and companies now also realize that positive reviews can do them very well: so as a company you can also buy reviews for a fee. How do you know if internet users or online reviews are real, and if they are, can they be trusted? In this
Step 1: If it walks like a duck, talks like a duck and it looks like a duck: it probably is a duck
This above statement by Oprah Winfrey is applicable in many situations and in this context actually means as much as: if a review seems too good to be true, then it probably is. Even the most positive consumers often remain realistic and can mention a disadvantage. If a review is really too strikingly positive, your alarm bells should ring.
It can also be striking when multiple reviews have been posted in a short time, or reviews that are posted under weird usernames such as ‘jxiej2849’. It is almost impossible that these are fake reviews.
Step 2: How do you know if reviews are real?
You are certainly not the only one who wants all reviews online to be reliable. Rules have been drawn up that web stores must adhere to if they want to display reviews on their site. What is covered here? A company may never present itself as a consumer posting a review, but may not pay someone else for it either. In addition, the company must take sufficient measures to prevent misleading reviews and if it removes negative reviews, the site must state this.
