Do you necessarily need an SEO expert for your website?

Natural referencing (SEO) is an essential element to the visibility of a site on the web. Positioning and traffic growth are issues that most webmasters are anxious about, and if you have not yet taken an SEO service, it may not be long.

But to use a reference is necessarily mandatory? What optimizations can you do yourself?


Basically, SEO is governed by a set of criteria on-site and off-site, that is to say on the site and off the site. On the site, the main criterion is the text. Outside the site, these are the incoming links.

Of course, you need to know the limits of optimizations to avoid penalties. In addition, there are also technical criteria to take into account, and a multitude of small optimizations to promote indexing. Knowing how to determine the competition and level of difficulty of positioning on a keyword is also important to know.

Despite this, there are many things you can do without help to improve your SEO, and others, if you have no knowledge in the field, that may be more difficult to achieve. Similarly, some pitfalls that can slow down your SEO can be hidden if you do not identify them. What can you do yourself and easily?


Off-site, the links are real vectors of positioning, but also risks of penalization if they are not correctly controlled. How many site owners have trusted link buying services, to see all their work destroyed by a Penguin?

If you want to set up links on your site, first follow a training course. Handling links is a method not recommended by Google and severely punished if detected. We do not advise you to create links yourself, but rather attract them with relevant content.

The work you do on your site is as much or more important than the links for SEO and you have your hands on it, enjoy! Here are 5 optimizations you can do yourself:

1- Optimize the Title and meta-description tags of your pages

Title and meta-description tags are the result of your page, visible in the search results pages. These tags are used by the engine to be displayed in 90% of cases. Some exceptions sometimes occur, Google changes the title or prefers to use the text of the page rather than the meta-description.

The Title of the page is taken into account by Google for SEO, and its text is used to summarize the page for the user. It is, therefore, necessary to create a text that both serves the positioning and is explicit for users, to encourage them to click.

The meta-description as for it is not used directly by Google for the referencing but has a goal of incentive to the action by a text more oriented marketing. You must use it to distinguish yourself from the other results and to present yourself as being the most relevant.

2- Create content for your pages and your product sheets

The content is important both for SEO and to inform the user. You need to write for all pages, because a page without content is considered irrelevant by search engines. On average, we consider that a page must have at least 300 words. Feel free to create content pages made to answer questions and requests from users to position yourself. A blog, for example, is very useful for that.

For e-commerce sites, the descriptive text of your products contributes to the SEO of these products but also provides information that will allow Internet users to make their choice. With the identical product on two sites, this text must be ideally different from that found on the other product sheets on the internet. Having the same content as another site is called duplicate content, and that penalizes your SEO. So take the time to write your content yourself.

3 - Prioritize your content with title tags

The Hn tags are other SEO tags. These are numbered from H1 to H6 and can be used to organize content. The H1 is the title of the content, so there must be only one per page. It is said that one must be able to understand the subject of a page just by reading the Hn tags. You must, therefore, include important terms for your positioning and organize your content clearly.

4- Create an internal mesh

The internal mesh refers to all the links that link your pages and allow the user to browse your website. These are not only on the menu but also in your content. The links inside a site make it possible to transmit natural referencing from one page to the other. Ask yourself when you write your texts if you can link it to a content complementary to its theme.

5- Optimize the images

The images also contribute to the visibility of your site. SEO images can be a significant source of traffic for certain types of websites, including e-commerce. The images are referenced by several criteria: the name of the image file, the alternative attribute (alt) of the image, and its textual environment, that is to say the text of the page on which it is present.

With just these five optimizations, you should be busy for a moment!


Optimization of pages and images, content writing, why is this not done by default by the provider when creating the site? Simply because the SEO job cannot be completely automated. As we have seen, the text of a site is essential for its SEO, and it can quickly represent hundreds to thousands of hours of writing depending on the size of sites.

Of course, it is possible to outsource all the work of SEO and writing, that's why web editors and SEO agencies exist. But this time man explodes the bill of a website creation. Creating a website is already a long and expensive job. If a hundred more hours of work were billed at the time of its creation, it is possible that many sites do not see the day, or not with the same quality. It is therefore common that SEO is sold as a separate service, and is implemented in several times to spread the expenses for the owner of the website.

Ideally, SEO should be in place as soon as the site is created to be more efficient. If you have the budget for, it is clearly recommended! By putting the SEO in place once the site online, you will leave much lower in the results of search engines. If you can not afford a complete SEO service, set up the 5 optimizations listed above yourself. Thus, the SEO will have less work and will no longer have a consultant task, helping you with the keywords and optimizations to set up. Because as said above, optimize a site yes, but not no matter how! Google is watching!


If content and links are the two main elements of referencing a website, other factors come into play. Keywords too often repeated and over-optimizing a page may have the opposite effect of that expected and to immerse it in the results.

You may also have duplicate content issues created by CMS features that you were not aware of, and that generate dozens of identical pages on your site!

A referrer can also advise you in indexing certain pages, setting up quality faceted navigation, creating pages that respond to queries, and more.

An SEO expert, through his experience, knows the pitfalls and brakes that can occur. He can find the detail that makes your site finally reach the first page and you did not think. An SEO audit service allows you to make an inventory of your work and to guide you. A consulting offer also allows you to ask for advice when you need help.

The SEO expert is there to advise you and assist you in increasing the visibility of your website. It is always good to have a small budget dedicated to it to help you. In addition, the workload to optimize a site perfectly is very important and often requires several months. Once your website is launched, especially if it's an e-commerce site, between the emails to answer, the packages to send, the promotions to put in place, will you always have the time to work your SEO as it should?

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