Flipkart | Amazon Festive Discount Round II: Be Ready To Grab huge Discounts

We all witnessed Bigger than ever sale few days back from two e-giants Flipkart and Amazon.the online e-commerce industry has clocked a 40% growth in sales at $1.5 billion (Rs 9,000 crore) during 20th-24th september.

Amazon said the sale was its biggest shopping event ever, with more than half the categories doubling their sales over those in 2016. Flipkart, too, said it grew sales by 100% in the just concluded Big Billion Days event, with the same marketing spend as that of last year.Amazon India even claims that membership of its paid ‘Prime’ subscribers has seen a growth of over 400 per cent during the four-day sale.Flipkart, too, said it grew sales by 100% in the just concluded Big Billion Days event, with the same marketing spend as that of last year.

Both Flipkart and Amazon will hold another big sale event closer to Diwali, the report said. Like Flipkart, Amazon too issued a communique to sellers, asking them to be prepared for another round of sales likely to be held in the first week of October.

If this happens Consumers could look forward to eye-popping shopping benefits once again in the first week of October when the country’s two biggest Web marketplaces, Flipkart and Amazon, engage in this festive season’s second discounting duel.

While Flipkart and Amazon confirmed there will be subsequent festive sales, both marketplaces declined to share the dates and specifics. Paytm Mall, too, is planning its next mega cashback sale in the first week of October, while running several smaller sales until then on focused categories such as consumer electronics and fashion.

Focus will be on smartphones, consumer electronics and fashion, with the marketplaces pushing brands to build up inventory for the sellers. However, the scale of discount will be marginally less than the just concluded sale.

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—    Mihika Iyer