Online Purchase: Middle And Small Towns Beat The Metros

In the sale of e-commerce companies in Diwali this year, the contribution of middle and small towns has been much higher than the metros. For this reason, the companies have taken special initiatives in keeping such cities in mind. This claim has been made in a study report. The researcher, Redsite Consulting, has claimed that over this period, more than 75 percent of e-commerce companies are meeting metros and other cities.

Snapdeal, the leading e-commerce company, says that more than 75 percent of its orders are coming from non-metro cities, which is much higher than last year. A Snapdeal spokesman said, "Buyers use our platform to buy those products, which are in accordance with their personal needs and economical. Most of our vendors are keeping such things because they are sold very fast. '

He said that this time around 38 percent of his new buyers is in the number. According to market analysts, special exemptions on the presence of big brands on the e-commerce website and special facilities like EMI and cards of many banks are appealing to small city customers. Wal-Mart supported domestic e-commerce website Flipkart has also increased its reach in non-metro cities.

The company said that it has received orders from 600 new cities in this festive season. He said that where 35 percent of the total sale in the metro is of the metros. At the same time, 40 percent of the share of Tier Two city is. Flipkart said that due to the spread of the Internet, the number of subscribers of Tier Three Cities has gone up by 95 percent.

The company said that to attract customers of small cities, it has simplified payment facilities and has ensured delivery of large goods including TVs, laptops and even in these cities. Amazon has started its Hindi portal recently to increase its reach to smaller cities.

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—    Sahil Tanna