Flipkart aims at 30% stake in online mobile phone sales in festival season

The company had said in April that its target is to achieve a 40 percent market share by 2020.

Flipkart, the online shopping company, has set a target of achieving a 30 percent stake in total phone sales in this festival season. In this order, Flipkart is preparing to introduce new handsets to lure customers and give more financial options. WalMart supported Flipkart claims that its platform has a share of 25 percent in the total handsets sold in the country. In the Indian e-commerce market, he is getting tough competition from Amazon. Flipkart Senior Director (Smartphone) Ayyappan Rajagopal said, "We believe that we will be able to further our position by the end of the festival season (Big Billion Day or BBD), our share will be 30-32 percent."

The company had said in April that its target is to achieve a 40 percent market share by 2020. Rajgopal said, "During the festive sale, many handsets will be offered on our platform, they will have phone calls at all cost. We expect a strong growth in the range of Rs 10,000-15,000 and Rs 4,000-7,000." He said that according to the report of the phone industry, 39 percent of mobile phones in the country are sold through online platforms.

The official said that the share of online phone sales in the country is about 39%, which is the highest level so far. It is the highest among any other country in the world. For example, the share of online phone sales in China is about 29 percent. He said that our mobile phone segment is growing rapidly. The company has introduced EMI (monthly installment) facility for debit cardholders.

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—    Pooja Patel