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The major challenge of a professional emailing solution is deliverability. What is the point of spending valuable time preparing a newsletter if your subscribers do not receive it? This is why it is essential to opt for an emailing service that ensures both good deliverability and compliance with some good practices. These two aspects are fundamental to increase the chances that your newsletters actually end up in the inbox of your contacts and not in the junk mail.
In this article, we will see how to easily increase the deliverability rate of your emailing campaigns.
Best practices to increase your deliverability rate
1. Ask your subscribers for permission
The application for authorization is proof of seriousness that constitutes the first stage of a relationship of trust with your subscribers.
Spontaneously writing to contacts who have not given you their formal authorization not only creates mistrust but also damages your reputation. Unsolicited mail may result in the immediate blocking of your campaign and possibly legal complications in case of complaints.
By using the Godaddy Newsletter Tool, your contacts will automatically be asked to agree to join your contact lists, avoiding any further hassle.
2. Write regularly to your contacts
It is important to send a newsletter to all your subscribers at least twice a year to ensure that your list is made up of valid email addresses. If so, we recommend that you delete contacts that you have not written for more than six months.
If your lists contain too many invalid email addresses, the bounce rate of your campaign will be too high, thus blocking its sending. This security makes it possible to fight against SPAM effectively and to maintain an irreproachable deliverability rate for all users of the Newsletter tool. If in doubt, do not hesitate to clean up your subscriber list with a service like Never bounce or Bounceless.
3. Use this trick to reach new audiences
In general, emailing services condemn the use of purchased email lists. Apart from the fact that these contacts have not given you permission to use their email address to contact them, these lists contain mostly invalid email addresses, which has the effect of increasing the bounce rate of your campaigns and to reduce your reputation as a sender and all users of the newsletter tool. That's why Infomaniak automatically detects and blocks this type of shipment to maintain an exemplary deliverability rate. To reach new audiences, there are other safe practices such as affiliation.
4. Escape the hooks that could be interpreted as SPAM
Spammers all have one thing in common, they often use phrases like "promotion", "100% free", "incredible deal" or repeated and excessive punctuation like "!!!!!!!!". Be sure to ban capital abuse and use a sender address that inspires trust and a domain consistent with the site where your contacts subscribed to your newsletter.
5. Keep a qualified fan base
The lower the bounce rate of your email campaigns, the higher the open rate, the better your reputation. Do not hesitate to highlight your unsubscribe link and make sure to keep only the contacts who are really interested in your content.
In summary, the main challenge is to respect the following two fundamental principles:
contact only people who have given you their permission
write regularly to your contact list
Finally, it is essential to use an emailing solution that enjoys an excellent reputation with email address providers such as Gmail, Yahoo, Godaddy, etc. to make sure your newsletters are not rejected. As the host of more than one million email addresses, Infomaniak already follows industry best practices and has implemented additional measures implemented directly in the newsletter tool to deliver the best deliverability rate. possible. Combined with the good practices mentioned in this article, the Godaddy emailing tool offers you the assurance of reaching your prospects and your customers in the best possible conditions.